WordCamp 2019 - Purpose Driven Sites

data-focused or audience focused

user personas

• mayor
  • goals - needs new city site
  • target audience members of the community, visitors
  • fun fact
• CMO at SAAS
  • needs to update site
  • target audience

discovery phase - audience-focused

Current site

• how often do you use the site
• which device do you visit on
• what is your main reason for visiting
• what do you have trouble finding?
• rate current site 1-10

Wish list

• what must haves?
• top 3 things accessible right away
• other sites we can use for inspiration

doing actual user surveys, limited to most critical answers
needs good cross section
opt-in to phone interview at the end of the survey

Focus groups

have them do common tasks together
can do brainstorming too

do we have a process map that mirrors this for our projects??? #todo because we don't

discovery phase - data-focused

• analyze current site
• who what where when why of visitors
• detail of when
  • lots of new users is good for leads, tracking what pulls them in
  • returners show content drive
• session monitoring
  • actually records their actions and movements -- could be great for JStats
  • inspectlet and hotjar are two services -- https://www.hotjar.com/pricing basic/2k per day is free, do that
• A/B testing to look at data outcomes
  • Google Analytics Experiments can do some things
  • other sources, probably some WP plugins -- how would that work with static sites? data driven cycle v the above audience driven cycle

Output

Audience:

Features:

quotes from feedback